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	<title>Surreal Creative</title>
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	<description>What Do You See</description>
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		<title>Chester Noo&#8217;s Website</title>
		<link>http://www.surrealcreative.co.uk/2012/03/chester-noos-website/</link>
		<comments>http://www.surrealcreative.co.uk/2012/03/chester-noos-website/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:00:08 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>
		<category><![CDATA[Chester Zoo's New Website]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=2014</guid>
		<description><![CDATA[Chester zoo’s website has been revamped to incorporate its new brand identity, as they aim to improve their digital marketing activity. Sales have risen by 26% through online bookings this year, as tourist attractions intend to invest in their online presence. The new site will include over 1,000 pages of content including better links to [...]]]></description>
			<content:encoded><![CDATA[<p>Chester zoo’s website has been revamped to incorporate its new brand identity, as they aim to improve their digital marketing activity.</p>
<p>Sales have risen by 26% through online bookings this year, as tourist attractions intend to invest in their online presence. The new site will include over 1,000 pages of content including better links to the online zoo channels.</p>
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		<title>Cider in the sun</title>
		<link>http://www.surrealcreative.co.uk/2012/03/cider-in-the-sun/</link>
		<comments>http://www.surrealcreative.co.uk/2012/03/cider-in-the-sun/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 12:19:40 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>
		<category><![CDATA[Thatchers new brand]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=2009</guid>
		<description><![CDATA[Somerset cider brewer, Thatchers, have launched a trade campaign to promote their premium 2011 Vintage Cider. Flavours include Rose and a variety of delicious options such as Katy. Bray Leino is the designer responsible, his aim was to reflect the quality, provenance and family heritage of Thatcthers. Now that the summer is on its way [...]]]></description>
			<content:encoded><![CDATA[<p>Somerset cider brewer, Thatchers, have launched a trade campaign to promote their premium 2011 Vintage Cider.</p>
<p>Flavours include Rose and a variety of delicious options such as Katy. Bray Leino is the designer responsible, his aim was to reflect the quality, provenance and family heritage of Thatcthers.</p>
<p>Now that the summer is on its way this couldn&#8217;t have been timed better! Beer garden fun!</p>
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		<title>Creative Confectionary</title>
		<link>http://www.surrealcreative.co.uk/2012/02/creative-confectionary/</link>
		<comments>http://www.surrealcreative.co.uk/2012/02/creative-confectionary/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 11:12:40 +0000</pubDate>
		<dc:creator>Tom Lamb</dc:creator>
				<category><![CDATA[Blog-roll]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Blippar]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[KitKat]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1960</guid>
		<description><![CDATA[KitKat are being very active in their new campaign Choose a Chunky Champion where members of the public vote on the favourite limited addition KitKat, with the victorious chocolate bar staying with us on a long term basis. Amongst the traditional methods of TV and Radio advertising, KitKat is conducting a very extensive social media campaign [...]]]></description>
			<content:encoded><![CDATA[<p>KitKat are being very active in their new campaign <em>Choose a Chunky Champion</em> where members of the public vote on the favourite limited addition KitKat, with the victorious chocolate bar staying with us on a long term basis.</p>
<p>Amongst the traditional methods of TV and Radio advertising, KitKat is conducting a very extensive social media campaign using targeted Facebook advertising to get the voting underway, with one voter everyday winning £100. However the most interesting aspect of the campaign is KitKat&#8217;s integration of augmented reality tool, Blippar to its print advertising.</p>
<p>Launching the Blippar app on your smart phone brings up an interactive menu and when the camera is focused on a KitKat wrapper or its many pieces of print advertising it allows customers to instantly vote for their favourite (<a href="http://youtu.be/W1tVB9mbRpY">watch the video here</a>).</p>
<p>It’s a shame Blippar hasn’t quite taken off in quite the same way QR codes have, despite offering a much more creative way to interact with an audience, but time will tell on this. The KitKat-Blippar pairing is also a good example of how augmented reality can have a genuine future in product marketing.</p>
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		<title>The Original iPhone</title>
		<link>http://www.surrealcreative.co.uk/2012/01/the-original-iphone/</link>
		<comments>http://www.surrealcreative.co.uk/2012/01/the-original-iphone/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 11:52:15 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1908</guid>
		<description><![CDATA[Can you believe it! The first iPhone was only imagined in 1983. It was a landline with full, all-white handset and a built-in screen controlled with a stylus. Who needs Angry Birds!? The phone was designed for Apple by Hartmut Esslinger, an influential designer who helped make the Apple IIc computer (Apple’s first “portable” computer) and later [...]]]></description>
			<content:encoded><![CDATA[<p>Can you believe it! The first iPhone was only imagined in 1983. It was a landline with full, all-white handset and a built-in screen controlled with a stylus. Who needs Angry Birds!? The phone was designed for Apple by Hartmut Esslinger, an influential designer who helped make the Apple IIc computer (Apple’s first “portable” computer) and later founded Frogdesign.</p>
]]></content:encoded>
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		<title>Cobra Release New Glass</title>
		<link>http://www.surrealcreative.co.uk/2012/01/cobra-release-new-glass/</link>
		<comments>http://www.surrealcreative.co.uk/2012/01/cobra-release-new-glass/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 14:04:58 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1901</guid>
		<description><![CDATA[Cobra has designed a ssssss-eriosly nice new glass for you to enjoy your crisp, refreshing beer. My apologies for all those giving it up for the month of January, good things come to those who wait, or something like that&#8230;]]></description>
			<content:encoded><![CDATA[<p>Cobra has designed a ssssss-eriosly nice new glass for you to enjoy your crisp, refreshing beer. My apologies for all those giving it up for the month of January, good things come to those who wait, or something like that&#8230;</p>
]]></content:encoded>
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		<title>Resolution Ideas List</title>
		<link>http://www.surrealcreative.co.uk/2012/01/resolution-ideas-list/</link>
		<comments>http://www.surrealcreative.co.uk/2012/01/resolution-ideas-list/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 11:04:18 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1895</guid>
		<description><![CDATA[2012 is finally upon us! We&#8217;re back to work, a stone heavier and full of hope for the coming months. Surreal has just finished its first team meeting of the new year, and there&#8217;s been a few re-occurring keywords, the most prominent of all being gym. Take a look at the list above for some [...]]]></description>
			<content:encoded><![CDATA[<p>2012 is finally upon us! We&#8217;re back to work, a stone heavier and full of hope for the coming months. Surreal has just finished its first team meeting of the new year, and there&#8217;s been a few re-occurring keywords, the most prominent of all being <strong>gym</strong>.</p>
<p>Take a look at the list above for some more realistic ambitions.</p>
]]></content:encoded>
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		<item>
		<title>Wonder-fully Creative</title>
		<link>http://www.surrealcreative.co.uk/2011/12/wonder-fully-creative/</link>
		<comments>http://www.surrealcreative.co.uk/2011/12/wonder-fully-creative/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:39:04 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>
		<category><![CDATA[wonder bra]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1866</guid>
		<description><![CDATA[The world of marketing throws out some stunts every now and then, but not for a long time has it managed to raise a smile like this. In launching its Ultimate Plunge Bra, Wonderbra decided it was about time somebody really earned a closer look. How you ask?! Well, via a live bungee jump in [...]]]></description>
			<content:encoded><![CDATA[<p>The world of marketing throws out some stunts every now and then, but not for a long time has it managed to raise a smile like this. In launching its Ultimate Plunge Bra, Wonderbra decided it was about time somebody really earned a closer look.</p>
<p>How you ask?! Well, via a live bungee jump in front of London&#8217;s Battersea Power Station of course!</p>
<p>Guaranteed news coverage, guaranteed word of mouth, guaranteed smiles. She&#8217;s Slovakian and called Adriana Cernanova by the way. That&#8217;s part one of the girlfriend&#8217;s pile sorted then.</p>
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		<item>
		<title>Original Christmas Decorations</title>
		<link>http://www.surrealcreative.co.uk/2011/12/original-christmas-decorations/</link>
		<comments>http://www.surrealcreative.co.uk/2011/12/original-christmas-decorations/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 13:30:01 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>
		<category><![CDATA[decorations]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1855</guid>
		<description><![CDATA[I saw this and thought it could pass as Christmas decorations for some reason. If it does it&#8217;s definitely original, if it doesn&#8217;t then I promise I&#8217;ll be posting images our office decorations next week. Until then, cinemtaic looking lightbulbs dangling from well-worn rope will have to do. Enjoy your weekend folks!!!!]]></description>
			<content:encoded><![CDATA[<p>I saw this and thought it could pass as Christmas decorations for some reason. If it does it&#8217;s definitely original, if it doesn&#8217;t then I promise I&#8217;ll be posting images our office decorations next week. Until then, cinemtaic looking lightbulbs dangling from well-worn rope will have to do.</p>
<p>Enjoy your weekend folks!!!!</p>
]]></content:encoded>
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		<title>Absolutely Mullered</title>
		<link>http://www.surrealcreative.co.uk/2011/11/absolutely-mullered/</link>
		<comments>http://www.surrealcreative.co.uk/2011/11/absolutely-mullered/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 15:45:29 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1848</guid>
		<description><![CDATA[Jamie Oliver says&#8230; &#8220;Peel large sections of peel from your clementines, lemon and lime using a speed peeler. Put the sugar in a large saucepan over a medium heat, add the pieces of peel and squeeze in the clementine juice. Add the cloves, cinnamon stick, bay leaves and about 10 to 12 gratings of nutmeg. [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Jamie's mulled wine" href="http://www.jamieoliver.com/recipes/other-recipes/jamie-s-mulled-wine">Jamie Oliver says&#8230;</a></p>
<p>&#8220;Peel large sections of peel from your clementines, lemon and lime using a speed peeler. Put the sugar in a large saucepan over a medium heat, add the pieces of peel and squeeze in the clementine juice. Add the cloves, cinnamon stick, bay leaves and about 10 to 12 gratings of nutmeg. Throw in your halved vanilla pod and stir in just enough red wine to cover the sugar.</p>
<p>Let this simmer until the sugar has completely dissolved into the red wine and then bring to the boil. Keep on a rolling boil for about 4 to 5 minutes, or until you’ve got a beautiful thick syrup. The reason I’m doing this first is to create a wonderful flavour base by really getting the sugar and spices to infuse and blend well with the wine. It’s important to do make a syrup base first because it needs to be quite hot, and if you do this with both bottles of wine in there you’ll burn off the alcohol.</p>
<p>When your syrup is ready turn the heat down to low and add your star anise and both bottles of wine. Gently heat the wine and after around 5 minutes, when it’s warm and delicious, ladle it into glasses and serve.&#8221;</p>
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		<title>Shopping Mad</title>
		<link>http://www.surrealcreative.co.uk/2011/11/shopping-mad/</link>
		<comments>http://www.surrealcreative.co.uk/2011/11/shopping-mad/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 14:52:27 +0000</pubDate>
		<dc:creator>AndrewD</dc:creator>
				<category><![CDATA[Blog-roll]]></category>

		<guid isPermaLink="false">http://www.surrealcreative.co.uk/?p=1844</guid>
		<description><![CDATA[It’s that time of year again. Family and friends, mulled and un-mulled. Our homes become a collection of post card images and brightly coloured light bulbs. We rest in the warmth with no plans to leave for days on end, other than to go to a place of more warmth and even more indulgence. We [...]]]></description>
			<content:encoded><![CDATA[<p>It’s that time of year again. Family and friends, mulled and un-mulled. Our homes become a collection of post card images and brightly coloured light bulbs. We rest in the warmth with no plans to leave for days on end, other than to go to a place of more warmth and even more indulgence.</p>
<p>We are welcomed wherever we go with handshakes and cheers and smiles and even more beers. We are a Christmas knit unit at one with the cold and hoping for snow. Guiltily renewing our religious duties for at least an hour at midnight or nine hours later. Feeling good about ourselves until we’ve eaten into oblivion.</p>
<p>What happens before this is far less joyous though… following America’s 2011 Black Friday bonanza that resulted in a shooting and many hospitalisations, we all must accept and embrace the SHOPPING and the CHAOS. Good luck everybody!</p>
<p>&nbsp;</p>
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