Amongst the traditional methods of TV and Radio advertising, KitKat is conducting a very extensive social media campaign using targeted Facebook advertising to get the voting underway, with one voter everyday winning £100. However the most interesting aspect of the campaign is KitKat’s integration of augmented reality tool, Blippar to its print advertising.

Launching the Blippar app on your smart phone brings up an interactive menu and when the camera is focused on a KitKat wrapper or its many pieces of print advertising it allows customers to instantly vote for their favourite (watch the video here).

It’s a shame Blippar hasn’t quite taken off in quite the same way QR codes have, despite offering a much more creative way to interact with an audience, but time will tell on this. The KitKat-Blippar pairing is also a good example of how augmented reality can have a genuine future in product marketing.

Take a look at the list above for some more realistic ambitions.

How you ask?! Well, via a live bungee jump in front of London’s Battersea Power Station of course!

Guaranteed news coverage, guaranteed word of mouth, guaranteed smiles. She’s Slovakian and called Adriana Cernanova by the way. That’s part one of the girlfriend’s pile sorted then.

Enjoy your weekend folks!!!!

“Peel large sections of peel from your clementines, lemon and lime using a speed peeler. Put the sugar in a large saucepan over a medium heat, add the pieces of peel and squeeze in the clementine juice. Add the cloves, cinnamon stick, bay leaves and about 10 to 12 gratings of nutmeg. Throw in your halved vanilla pod and stir in just enough red wine to cover the sugar.

Let this simmer until the sugar has completely dissolved into the red wine and then bring to the boil. Keep on a rolling boil for about 4 to 5 minutes, or until you’ve got a beautiful thick syrup. The reason I’m doing this first is to create a wonderful flavour base by really getting the sugar and spices to infuse and blend well with the wine. It’s important to do make a syrup base first because it needs to be quite hot, and if you do this with both bottles of wine in there you’ll burn off the alcohol.

When your syrup is ready turn the heat down to low and add your star anise and both bottles of wine. Gently heat the wine and after around 5 minutes, when it’s warm and delicious, ladle it into glasses and serve.”

We are welcomed wherever we go with handshakes and cheers and smiles and even more beers. We are a Christmas knit unit at one with the cold and hoping for snow. Guiltily renewing our religious duties for at least an hour at midnight or nine hours later. Feeling good about ourselves until we’ve eaten into oblivion.

What happens before this is far less joyous though… following America’s 2011 Black Friday bonanza that resulted in a shooting and many hospitalisations, we all must accept and embrace the SHOPPING and the CHAOS. Good luck everybody!

“What’s that?!” I ask, concerned about the content and the fact that it’s not even 9.30am. He calls me over and says the classic YouTube set up line, “Have you seen this?!” He’s clearly not that impressed but wants a second opinion. I lean over and wait for the magic.

I firstly hear a man screaming “Benton! Benton! BENTON!!” and then repeating “Jesus Christ!” after he realises he’s out of the chase and the dog couldn’t give one. I then see a herd of deer sprint into view and towards the road that splits Richmond Park. Benton I assume is the smaller beast giving chase.

My work colleague informs me that this footage has blown up over the internet and then adds, apparently, it was the credit card comedian Stephen Mangan who originally posted it.

My first visit to Facebook of the day sees a shared like to Benton and Richmond Park as the opening story in the stream, my TweetDeck then flashes “watch this…”  ”Hilarious…”, and after scanning the national media news for inspiration for today’s blog post, I find the Guardian have already published an article about the footage.

It has already been adapted to fit into the narrative of An American Werewolf in London and I’m sure this won’t be the only one.

The speed at which these mildly amusing clips spread via the internet and social media is incredible, and a dream goal for any advertising agency looking for the next oligarch Meerkat or drumming Gorilla.

Going viral, is word of mouth on a 90 foot unstoppable digital wave’s scale. But for now as a mass of awareness, all this 47 second clip has sparked is a name debate…

Is it Benton! or Fenton!